PA Tourism Office Signs Exclusive Deal With Foursquare

Posted on 30 November 2011. Tags: , ,

From Eye For Travel News

HARRISBURG PA – The Pennsylvania Tourism Office said Wednesday (Nov. 30, 2011) it has signed an exclusive deal with social media game platform Foursquare that allows users to obtain “PA Lock & Keystone” badges by “checking-in” with their mobile devices at Pennsylvania restaurants, museums, retail shops, historic landmarks, state parks, wineries and other tourist attractions.

The Pennsylvania Tourism Office, a division of the state Department of Community and Economic Development, is dedicated to travel promotion.

Last year, Pennsylvania became the first state to partner with Foursquare by populating the network with more than 200 state tourism attractions and creating four custom badges. Since the launch, and subsequent retirement of those four badges, visitPA has amassed nearly 90,000 followers and adds approximately 150 new followers daily. To date, more than 67,800 Foursquare users have unlocked a PA badge providing tips and recommendations for travel locations and allowing users to earn rewards and discounts using their mobile devices.

According to Department of Community and Economic Development Secretary C. Alan Walker, Pennsylvania is the first and only state to create exclusive branded badges on Foursquare, leading to the attraction of thousands of followers to the state’s tourism website.

“To keep the momentum going, we have partnered again with Foursquare to launch the new Lock & Keystone badge, and are working with our local tourism partners to market this new initiative,” said Walker.

The Pennsylvania Tourism Office is partnering with the Philadelphia Convention and Visitors Bureau, Lycoming County Visitors Bureau, the Greater Philadelphia Tourism Marketing Corporation, Bucks County Visitors Bureau, and Crawford County Convention and Visitors Bureau to promote the new Lock & Keystone badge.


4 Responses to “PA Tourism Office Signs Exclusive Deal With Foursquare”

Trackbacks/Pingbacks

  1. Wednesday’s Headlines In The Post | The Sanatoga Post says:
    November 30, 2011 at 6:12 pm

    [...] PA Tourism Office Signs Exclusive Deal With Foursquare Pennsylvania tourism officials on Wednesday said they had signed an exclusive deal with social media game platform Foursquare.com to create and distribute special PA badges for Foursquare “check-ins.” [...]

  2. Thursday’s Headlines In The Post | The Limerick (PA) Post says:
    December 1, 2011 at 5:03 am

    [...] PA Tourism Office Signs Exclusive Deal With Foursquare Pennsylvania tourism officials on Wednesday said they had signed an exclusive deal with social media game platform Foursquare.com to create and distribute special PA badges for Foursquare “check-ins.” [...]

  3. Thursday’s Headlines In The Post | The Sanatoga Post says:
    December 1, 2011 at 7:39 am

    [...] PA Tourism Office Signs Exclusive Deal With Foursquare Pennsylvania tourism officials on Wednesday said they had signed an exclusive deal with social media game platform Foursquare.com to create and distribute special PA badges for Foursquare “check-ins.” [...]

  4. Thursday’s Headlines In The Post | The Pottstown Post says:
    December 1, 2011 at 7:49 am

    [...] PA Tourism Office Signs Exclusive Deal With Foursquare Pennsylvania tourism officials on Wednesday said they had signed an exclusive deal with social media game platform Foursquare.com to create and distribute special PA badges for Foursquare “check-ins.” [...]



Follow The Post

Like us on Facebook Follow us on Twitter Connect with us at LinkedIn Watch our videos at YouTube Take our RSS feed Pin us on Pinterest

From Our Sponsors

RSS Business News From The Mercury

RSS From The Philadelphia Business Journal

  • Fast-growing tech firm moves HQ to Philly June 18, 2013
    Reputation Changer Inc. has moved its headquarters from West Chester, Pa., to Philadelphia’s Washington Square neighborhood. The privately held company, which helps customers get and maintain good online reputations, moved its corporate offices into a 7,000-square-foot space in the Curtis Center on Saturday. It had moved its sales offices to the neighboring […]
  • Judge taxes scammer with prison June 18, 2013
    Another shoe has dropped in the scam involving an IRS employee and two accomplices for a series of tax-refund schemes that defrauded the U.S. Government. Last week, former IRS employee Patricia Fountain was sentenced to 19 years in prison. And on Tuesday, one of her accomplices, Calvin Johnson, Jr., 35, of Philadelphia, was sentenced to 18 years in prison fo […]
  • Law firms that give women the most power and pay June 18, 2013
    If you ever wondered which law firms offer women lawyers the most power and highest pay, the Women in Law Empowerment Forum (WILEF) has an answer. WILEF conducted a study of U.S. law firms with 200 or more lawyers and awarded “Gold Standard” certifications to those that met certain criteria. Only one of the 42 firms on the list is a Philadelphia-based — Ball […]
  • Health system, insurer still at odds June 18, 2013
    The state-mandated “cooling-off” period following the expiration of Kennedy Health System’s network provider contract with Aetna is over, and the two organizations appear no close to reaching terms on a new deal. Kennedy, which operates three hospitals in South Jersey, dropped out of the Aetna’s network effective Feb. 1, 2013 for Medicare members and for com […]
  • Safety violations alleged at local helicopter maker June 18, 2013
    Carson Helicopters, a company that upgrades and sells helicopters, allegedly violated worker safety rules. The Hilltown, Pa. company was hit with a proposed $40,500 in fines by the U.S. Occupational Safety and Health Administration for eight violations. It is accused of exposing workers to high levels of carcinogens. [Philly Burbs] […]