From Eye For Travel News
HARRISBURG PA – The Pennsylvania Tourism Office said Wednesday (Nov. 30, 2011) it has signed an exclusive deal with social media game platform Foursquare that allows users to obtain “PA Lock & Keystone” badges by “checking-in” with their mobile devices at Pennsylvania restaurants, museums, retail shops, historic landmarks, state parks, wineries and other tourist attractions.
The Pennsylvania Tourism Office, a division of the state Department of Community and Economic Development, is dedicated to travel promotion.
Last year, Pennsylvania became the first state to partner with Foursquare by populating the network with more than 200 state tourism attractions and creating four custom badges. Since the launch, and subsequent retirement of those four badges, visitPA has amassed nearly 90,000 followers and adds approximately 150 new followers daily. To date, more than 67,800 Foursquare users have unlocked a PA badge providing tips and recommendations for travel locations and allowing users to earn rewards and discounts using their mobile devices.
According to Department of Community and Economic Development Secretary C. Alan Walker, Pennsylvania is the first and only state to create exclusive branded badges on Foursquare, leading to the attraction of thousands of followers to the state’s tourism website.
“To keep the momentum going, we have partnered again with Foursquare to launch the new Lock & Keystone badge, and are working with our local tourism partners to market this new initiative,” said Walker.
The Pennsylvania Tourism Office is partnering with the Philadelphia Convention and Visitors Bureau, Lycoming County Visitors Bureau, the Greater Philadelphia Tourism Marketing Corporation, Bucks County Visitors Bureau, and Crawford County Convention and Visitors Bureau to promote the new Lock & Keystone badge.