Visitors Wowed By Reading Area, Spending $64M More

Visitors Wowed By Reading Area, Spending $64M More

Sure, tourists spent money shopping locally, bu they did other things too

READING PA – Visitor spending in Berks County PA increased $64 million in just one year, from $623.7 million in 2009 to $687.7 million in 2010, according to a state report on the 2010 Economic Impact of Travel, the Greater Reading Convention and Visitors Bureau has announced. The study indicates tourism is an integral part of Pennsylvania’s economy, it noted.

Not only did lodging, recreation, food and beverage, retail, and transportation show increased revenues as a result of the upturn, the bureau said, other industries like construction, utilities, fire, insurance and real estate benefited directly from tourism dollars. Additionally, tourism jobs and labor income were up in 2010, while increased visitor spending generated greater local, state and federal tax revenue.

The impact of tourism on the local economy is widespread, the report indicated, though not always obvious. The trickle-down economics of tourism is far reaching.

Beyond those directly influenced by visitor spending, there is also indirect and induced impact on the local economy. Suppliers of goods and services – like trash removal – used by the hospitality industry are indirectly affected by visitors, while wages spent by their employees on things like child care represent the induced impact of the local tourism industry.

Visitor spending also lowers taxes, the report said. Tax revenue produced by travel decreases the amount of tax paid by households across the U.S.; locally, visitor spending relieves state household taxes by $575.

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